Google Ads where every dollar is accounted for
We build Google Ads accounts around the searches that lead to sales, cut the ones that waste budget, and track every call and form fill back to the keyword that produced it.
What you can expect
- Conversion tracking for calls, forms and purchases, verified before spend increases
- Negative keyword lists that stop paying for irrelevant clicks
- A clear monthly view of cost per lead, by campaign and by keyword
What's included
Every engagement is scoped to you, but these are the parts most clients start with.
Account audit or build
A review of your existing account, or a new structure built from keyword research.
Conversion tracking
Google Tag, enhanced conversions and call tracking set up and tested.
Search campaigns
Tightly themed ad groups with responsive search ads and assets.
Performance Max and Shopping
Product feeds and asset groups for stores and lead-generation businesses.
Landing page recommendations
Specific changes that raise conversion rate, or new pages built by our web team.
Bid and budget management
Smart bidding strategies chosen for your goal, reviewed weekly.
How the work runs
Audit
Search terms, tracking and structure reviewed; waste identified.
Rebuild
Account restructured and tracking fixed before budget grows.
Optimise
Weekly search-term reviews, bid adjustments and ad tests.
Report
Monthly report and call on cost per lead and next steps.
Questions about Google ads
Something else on your mind? Ask us directly.
What is the minimum ad budget?
It depends on your market, but most Canadian service businesses need CA$1,500 to CA$3,000 a month in ad spend to compete in search.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee agreed up front, so we have no incentive to inflate your budget.
Can you target specific cities or provinces?
Yes. Campaigns can target a radius, a list of cities, provinces or all of Canada, with bid adjustments by area.
Will you take over our existing account?
Yes. We keep your history, because it helps smart bidding, and restructure from there.
Get a proposal for Google ads
Tell us where things stand today. We will reply within one business day and send a written proposal within three.