Facebook and Instagram ads that pay for themselves
On Meta, the creative is the targeting. We set up tracking properly with the pixel and Conversions API, then test hooks, formats and offers every week until we find what brings in customers at a cost you can live with.
What you can expect
- Accurate conversion tracking that survives browser privacy changes
- New ad creative tested every week, so results do not stall as audiences tire of an ad
- Reporting on cost per lead or return on ad spend
What's included
Every engagement is scoped to you, but these are the parts most clients start with.
Tracking setup
Meta Pixel, Conversions API and event configuration, checked end to end.
Account structure
Campaigns organised for learning, with budgets where they work hardest.
Creative production
Static, carousel and short video ads, written and designed in-house.
Audience strategy
Broad, lookalike and remarketing audiences, with Canadian geo-targeting.
Lead forms and landing pages
Instant forms connected to your inbox or CRM, or landing pages built to convert.
Weekly optimisation
Budget shifts, creative refreshes and a short written update every week.
How the work runs
Set up
Tracking, account structure and first creative batch in two weeks.
Test
Hooks, formats and offers tested against each other.
Scale
Winning ads get more budget; losing ads are switched off.
Refresh
New creative every month before performance fades.
Questions about Meta ads
Something else on your mind? Ask us directly.
What budget do we need?
We recommend at least CA$1,500 a month in ad spend so campaigns can gather enough data to optimise. Our management fee is separate and agreed up front.
Do you make the ads?
Yes. Copy, design and short-form video editing are included. If you have product photos or footage, we use them.
Who owns the ad account?
You do. We work inside your Business Manager as a partner, so you keep the account, pixel and data if we ever part ways.
How soon will we see results?
Expect a two-to-four-week learning period. After that we report weekly on cost per result and decide what to scale.
Get a proposal for Meta ads
Tell us where things stand today. We will reply within one business day and send a written proposal within three.